Analog Killer Style Lettering

Analog Watch Co's approach to timepieces, their natural materials and attention to fine detail, won me over in 2015 when I purchased my first watch. The hexagonal white face I kickstarted from their solid marble line also charmed Stanley, an albino corn snake belonging to a friend. 

The snake reminded me of arm candy, appearing comfortable as an accessory to my watch in a timeless but edgy way. High contrast serif and brush script treatment are consistent fashion brands staples and benefitted from the reflection and crinkle of the foil. Unforeseen consequence of live creatures: shiny, reflective letterforms made him curious and skittish, therefore harder to manage. 

I shot Stanley over the course of a couple days in several positions, coiling around the face, while simultaneously modeling and foiling any escape attempts. Aluminum lettering was suspended to create depth and contrast while mimicking the leather texture. Leather was a natural backdrop, providing contrast and fortifying the luxurious, raw material emphasis of the brand. The cool factor appears effortless, perhaps a bit dangerous.

Special thanks to the following for their expertise and assistance in this killer project.

Type Consultation // Kyle Read

Post Production Assistance // Cory Boyle

Assistant Snake Wrangler // Nick Arner

Snake Provision // Melissa Hagmaier