ASMR Dimensional Lettering

Autonomous Sensory Meridian Response is a phenomenon whereby listeners receive chills or shivers from the sound of sand crunching, fan whirling, crinkling plastic, etc. My typographic credo concerns multi-sensory engagement, and ASMR allows me to trigger a physical response in a viewer, running my finger down their spine without making contact.

After a series of five recipes, I finally found the right consistency: soft enough to ply and pull but firm enough to hold shape during the forming process. Sound on for a sound bath swirled in chilly blue type that might give you chills.

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