ASMR Dimensional Lettering
Autonomous Sensory Meridian Response is a phenomenon whereby listeners receive chills or shivers from the sound of sand crunching, fan whirling, crinkling plastic, etc. My typographic credo concerns multi-sensory engagement, and ASMR allows me to trigger a physical response in a viewer, running my finger down their spine without making contact. A slight departure from food typography, this lettering was often mistaken for ice cream in behind the scenes shots.
After a series of five recipes, I finally found the right consistency: soft enough to ply and pull but firm enough to hold shape during the forming process. Sound on for a sound bath swirled in chilly blue typography that might give you chills.