DIMENSIONAL TYPE FIELD TRIP: REYKJAVIK
Solo traveling to the land of the ice and snow was no joke, but the long awaited trip was the only way to overcome post traumatic stress. Originally I’d made the crystallized announcement to hype myself up for the trip. After the lettering proved sturdier than expected, I took the project a step further: on a dimensional type field trip.
FAZOLI'S STOP MOTION COMMERCIAL
I cut so much cheese for Fazoli's during this stop motion food lettering commercial and made too many jokes in the process. Thankfully the SpaceJunk Media and SBC teams were extremely gracious and bagged a delicious spot.
For behind the scenes footage, visit the Fazoli's project page.
BEST OF COLUMBUS DIMENSIONAL TYPE
In full bloom for Columbus Monthly, I dug deeply into the Dispatch basement studio for this editorial cover celebrating the best of city greenery and eateries. We covered the floor in vermiculite dotted soil and various buds, petals, and flowers from zinnias, impatiens, and forget-me-nots. The masthead was replicated with green bean seeds, used for their bright whiteness and visibility.
For more images and process, visit the Columbest project page.
FOOD FOR THOUGHT
Allan Peters, one of Target's celebrated creative directors, posted a "Call to Art" for various lettering artists to submit portfolios for a freelance opportunity with the retail giant. My work was selected and transformed into a full social media campaign when the creative team chose to fly me in to document my process on eleven pieces.
TAZO Chai Sweet Meets Spicy
Tazo's new chai blends necessitated a pair delicate but playful hands for their beautiful web commercial. Tony Smith and I combined forces to make and move sweet and spicy lettering through the magic of stop animation.
Visit TAZO Chai for stills and additional videos.
ARIA'S HOW WE VEGAS SOCIAL CAMPAIGN
SF's Eleven approached me about a social media campaign for Aria, a colossal hotel and monument to new Las Vegas entertaining. Together Henry Hargreaves and I highlighted the amenities of the City Center giant under the banner This is How We Vegas. My interpretation noted their luxurious 300 count sheets, fresh seafood flown in from Japan, and storehouses of planted rather than plucked vegetation.
See Aria for final stills and process details.
SAA LIVE YOUR DREAM
SAA determined to encourage prospective students to marry their love of art to their interest in tech by commissioning a poster titled Live Your Dream, the first installment in a year long campaign. After proposing several ideas, we settled on a folded paper concept and a backup in paint pigments. The first was cut and folded to perfection, then sent to schools around the state. The second was assembled with vibrant paint pigments and sent with stickers and letters of acceptance.
Visit SAA's page to glean backstory and a look a the secondary bonus poster.