I’m Danielle.

 
 

I Make the Future Palatable.

When Augmented Reality creates functional interest, it transforms a phone from a black mirror to a connective portal.

As a soccer player of thirty years, I am doing this for lifelong love of the Game.

This is not my first time forging new worlds.

CLIENTS

Target, Disney, Kansas City Chiefs, PwC, Cadillac, Chase Bank, etc.

Brief Augmented Reality Crash Course

Augmented Reality uses our devices to bridge the physical and digital planes. But how does that work?

  • Scan QR code or click URL to load project on device while connected to Internet

  • Pan slowly across a clean horizontal or vertical surface (prompt dependent).

  • Tap to create an anchor

Capabilities are Vast

Scale, animation, linking out to other sites for POS — this world is waiting for the right people to unlock the potential.

Frankly, I want you to try it.

I could tell you everything about this concept, but it will be far more compelling in your own hands.

If your device is incompatible, I can show you in-program.

PROS & CONS

Pros

  • FIFA creates some redemptive narratives about championing women through sport and tech.

  • Could tap into a pre-existing catalogue of player image assets, reduces file size, and production time.

  • All files are stored on Adobe servers. Flexibility without building an in-house system

  • Instead of downloading an app, a clip appears in browser to streamline the viewing process. Users are asked if they want to download the free app after multiple access moments.

  • Item description

  • Device requirements limit some users with older technology. Loading times are slower on phones that haven’t updated their software.

  • Zero hosting costs is traded off for a lack of “control” but I’d see this as freedom, if not financially advantageous.

  • Currently, devices require internet to download the initial project. Users can travel offline once the card is loaded.

  • Video and photo quality are greatly reduced and currently unchangeable. Video records at 60fps so formats are reduced for social sharing.

PROS & CONS

Cons

Potential Applications

Prototypes for the Women’s World Cup (digital or experiential)

Gamification or scavenger hunt at events or designated areas for contests or subscriptions based services (ie. pokémonGo! for sports teams)

Digital collectibles: could play with scale, complexity, or rolling stats to increase value/create high value cards

The Paris Olympics (French people love QR codes)

Next Steps

If this is of interest, I would build out a refined proposal/estimate for a project. I would like to present more formally to the broader teams at FIFA.

Any questions?

Thank you.

salut@marmaladebleue.com | + 33 6 61 72 34 84