SAA Live Your Dream Campaign
SAA determined to encourage prospective students to marry their love of art to their interest in tech by commissioning a poster titled Live Your Dream, the first installment in a year long campaign. After proposing several ideas, we settled on a folded paper concept and a backup in paint pigments. The first was cut and folded to perfection, then sent to schools around the state. The second was assembled with vibrant paint pigments and sent with stickers and letters of acceptance.
Art Direction // Matthew Flick
Photography // John Rossi
Videography // Boomcrate Studios
Columbus designer and letterer Danielle Evans of Marmalade Bleue partnered with SAA to help us design our new 2014 poster. The theme - "Live Your Dream" - is intended to inspire young students to follow their passion for art, photography, and design. To learn more about the School of Advertising Art visit www.saa.edu. To learn more about Danielle Evans, visit www.marmaladebleue.com or follow her on Twitter at twitter.com/marmaladebleue.
