SAA Live Your Dream Campaign
SAA determined to encourage prospective students to marry their love of art to their interest in tech by commissioning a poster titled Live Your Dream, the first installment in a year long campaign. After proposing several ideas, we settled on a folded paper concept and a backup in paint pigments. The first was cut and folded to perfection, then sent to schools around the state. The second was assembled with vibrant paint pigments and sent with stickers and letters of acceptance.
Art Direction // Matthew Flick
Photography // John Rossi
Videography // Boomcrate Studios