TAZO Chai Lettering

Tazo's new chai blends necessitated a pair delicate but playful hands for their beautiful web commercial. Tony Smith and I combined forces to make and move sweet and spicy lettering through the magic of stop animation. Over the course of three days, cocoa, cinnamon, cardamom, peppercorns, and caramel found themselves pressed and pushed into letterforms, a dynamic balance of flavors and teamwork. 

Direction // Anthony Farquar-Smith

Executive Production // Bill Hughes

Line Production // Allan Wachs

Videography // Shawn Sewter

Production Management // Andrea Torres

Art Production // David Kobzantsev

Art Direction // Jessica Hickman

Copywriting // Lydia VanHoven

Propping // Drew Kennedy

Food Styling // Judy Peck-Prindle