FINAL PROJECT VIDEOS

Combatting post traumatic stress after a harrowing vacation fail this summer, I knew I had to travel again before the desire left me altogether. I decided on a solo trip to Iceland's capital, Reykjavik, and fashioned crystallized lettering into a typographic announcement. Once I realized how sturdy the piece was, I took the project a step further: with me in my carry on.

Upon arriving, I setup the lettering around the city and documented the environment in which it set, but I itched to see the country.

My vacation away became a dimensional type field trip as I travelled the southern bowl of the Golden Circle setting up ice type in exotic locations and shooing away tourists. I drove ten hour, one day round trip to see Vik's black sand beaches, the immense rapids at Gullfoss, and the colorful glacier lagoon at Jökulsárlón. I didn't know how sturdy I was, either.

Years ago, Swedish publication Printing Friends interviewed me and asked an extremely metal question: describe your ideal epitaph. I decided I'd want a bare concrete slab with my name and dates, and request another letterer fashion "She Came, She Went" out of dirt or flowers. The wind and rain could decide when to erase that legacy. 

Reflecting heavily on death and how fast life changes, I opted to revisit this interview in a graveyard. A little dramatic? Maybe. Cathartic? Definitely. This piece almost didn't survive long enough for filming, due to heavy winds. And then it did.

Many thanks to Jenna James who translated my rough storyboards into beautiful filming and cutting, as well as Jack Juris for production assistance and support. 

Instilling more feels this Valentine’s Day with dimensional lettering out of slime (or floam for the 90s kids). The oddly satisfying phenomenon continues to ask us to ~f E e L t H i N g S~ by way of audio, hence the slight departure from food typography. Why not embrace or squeeze the trend? The second installment in my ASMR series asking viewers to feel from a distance.

Multiple passes were made at the slime lettering to ensure shooting would hold up both for a still and for a video. Eventually the slime type made its way to a fridge to assist in keeping the floam’s shape as I popped it out of the mold I designed. More styrofoam balls were best, and where I'd snag one asset, I never had enough time before the window slipped through my fingers. Eventually I landed both, rainbow color me surprised.

Collaboration with Joy the Baker gets a little hungry at the end.

Time lapse for the fast food giant.

Smoking and Dipping can kill a road trip budget. No Disney unless you cut back, Florida.

If you want to bless your child's lunch, cut back on dipping and front that crunchy nut butter. A smooth reminder from Tobacco Free Florida.

Autonomous Sensory Meridian Response is a phenomenon whereby listeners receive chills or shivers from the sound of sand crunching, fan whirling, crinkling plastic, etc. My typographic credo concerns multi-sensory engagement, and ASMR allows me to trigger a physical response in a viewer, running my finger down their spine without making contact. A slight departure from food typography, this lettering was often mistaken for ice cream in behind the scenes shots.

After a series of five recipes, I finally found the right consistency: soft enough to ply and pull but firm enough to hold shape during the forming process. Sound on for a sound bath swirled in chilly blue typography that might give you chills.

Autonomous Sensory Meridian Response is a phenomenon whereby listeners receive chills or shivers from the sound of sand crunching, fan whirling, crinkling plastic, etc. My typographic credo concerns multi-sensory engagement, and ASMR allows me to trigger a physical response in a viewer, running my finger down their spine without making contact. A slight departure from food typography, this lettering was often mistaken for ice cream in behind the scenes shots.

After a series of five recipes, I finally found the right consistency: soft enough to ply and pull but firm enough to hold shape during the forming process. Sound on for a sound bath swirled in chilly blue typography that might give you chills.