World Cup Dimensional Type
I've been playing soccer since the tender age of six, and in recent years have only dreamed of doing official work for the World Cup, the pinnacle of global sportsmanship.
Nike's now twelve year old World Cup slogan, Joga Bonito, a slightly altered expression from soccer god Pele that means both "Play Beautifully" and "The Beautiful Game", inspired me to do just that.
To commemorate Brazil's Cup hosting, I chose yellow shoes and green paper and over the course of three days twirled two very long shoelaces into letters and trills. The laces were bought on spools, and due to their tight weave were perfectly malleable yet firm. I added lace covers in post, otherwise the piece retained most of its original charm and magic.