The Guardian Do Something Food Type

London's theGuardian approached me about creating a cover to their Saturday lifestyle insert, Do Something, a segment on improving one's non-digital self. The issue focused on local food fare, which required baking Welsh Cakes, a traditional crowd pleaser, and additionally inspired the type's flour, currant, and butter treatment. The concept was to encourage Londonites to adventurously eat, hence become 'Hungry for Adventure'.

Art Direction // Chris Clarke

Photography & Videography // The Wonder Jam