The Moving Creative Direction of Danielle Evans

SAA Live Your Dream Campaign

SAA determined to encourage prospective students to marry their love of art to their interest in tech by commissioning a poster titled Live Your Dream, the first installment in a year long campaign. After proposing several ideas, we settled on a folded paper concept and a backup in paint pigments. The first was cut and folded to perfection, then sent to schools around the state. The second was assembled with vibrant paint pigments and sent with stickers and letters of acceptance. 

Art Direction // Matthew Flick

Photography // John Rossi

Videography // Boomcrate Studios

TAZO Chai Food Lettering

Tazo's new chai blends necessitated a pair delicate but playful hands for their beautiful web commercial. Tony Smith and I combined forces to make and move sweet and spicy lettering through the magic of stop animation. Over the course of three days, cocoa, cinnamon, cardamom, peppercorns, and caramel found themselves pressed and pushed into letterforms, a dynamic balance of flavors and teamwork. 

Direction // Anthony Farquar-Smith

Executive Production // Bill Hughes

Line Production // Allan Wachs

Videography // Shawn Sewter

Production Management // Andrea Torres

Art Production // David Kobzantsev

Art Direction // Jessica Hickman

Copywriting // Lydia VanHoven

Propping // Drew Kennedy

Food Styling // Judy Peck-Prindle

The Guardian Do Something Food Type

London's theGuardian approached me about creating a cover to their Saturday lifestyle insert, Do Something, a segment on improving one's non-digital self. The issue focused on local food fare, which required baking Welsh Cakes, a traditional crowd pleaser, and additionally inspired the type's flour, currant, and butter treatment. The concept was to encourage Londonites to adventurously eat, hence become 'Hungry for Adventure'.

Art Direction // Chris Clarke

Photography & Videography // The Wonder Jam

Seattle Times Food Type

In honor of Opening Day, The Seattle Times invited me to celebrate the Mariners and their fresh start to the 2016 MLB season. I build and photographed their cover at my local team field (shoutout to the Columbus Clippers for accommodating such an odd request) for context, choosing an anamorphic lettering treatment in peanuts and cracker jacks. Two variations of the cover went to the Times, one vertical and one horizontal orientation. In the end, the tighter, horizontal crop of the peanut and cracker jack pennant was the grand slam.

Art Direction // Frank Mira

Design // Richard Boudet

Spaghetti Food Type

Spaghet about it- this is the most elegant application of pasta I've made all year. Utilizing fettuccine, I fashioned a copperplate script by using the heat and starch of al dente noodles to create thick and thin line variations on my kitchen counter. A batch of angel hair was used for ornamentation, also while piping hot to make advantageous use of the starch. 

The process took three days, as the spaghetti would begin drying out immediately, leaving a pasta disasta in its wake. I documented its deconstruction to crunchy mess over a period of two hours, compacted into a gif. Some of the preliminary attempts can be found on Instagram, but the delicious final script twirled to perfection on the sauce colored surface in honor of my Italian heritage- spaghet-it?

Valentine's Food Type

Valentine's Day is the perfect occasion to surprise and astonish internet friends with cute little cards sent via private message. In the tradition of the last few years, I concocted peanut butter, leek, and apple wishes to melt the hardest of hearts. 

  • The peanut butter was applied in layers to build up to a decadent swirl reminiscent of childhood sandwiches and shot on a dark oak to mimic chocolate.
  • Leeks were torn and folded to capture the essence of brushstrokes when applying ink. The color shone vibrantly with a gentle application of oil.
  • Apples were carefully sliced to still resemble the fruit but maintain thick, playful strokes. These were also animated in a gif, the perfect accompaniment to a crisp bill of type.